The contemporary individual is assaulted by commercials, either by billboards or TV adds, magazines, etc. Almost all the time the image of the product is accompanied or presented by a female model that has the perfect 90-60-90 cm body measures. The image of the female model sells the commercial product: starting from the common objects for domestic use and continuing with holidays spent in exotic islands, till expensive cars and luxurious villas, etc. The artists’ interest in the consumerist society has its roots in the, 60s Pop Art.
